Bask in Ultimate Serenity in the New Hammam at The Spa at The St. Regis Abu Dhabi

The account builds on QComms’ growing body of work within wellness, health and lifestyle communications across the UAE and wider region.

A sanctuary celebrating tradition, beauty and sensorial indulgence awaits in the city’s most luxurious wellness destination.

The St. Regis Abu Dhabi proudly unveils its new Hammam, an intimate sanctuary dedicated to timeless rituals of purification, renewal and beauty. The latest addition to The Spa at The St. Regis Abu Dhabi, the Hammam draws inspiration from centuries-old bathing traditions, interpreted for the modern guest through three luxurious experiences: the Turkish Hammam, the Moroccan Hammam and the most extravagant Royal Hammam. Each experience unfolds with the exquisite Charme d’Orient collection, bringing together French artistry with the rich Eastern heritage of the Hammam.

Bespoke Design Elements:

Upon stepping inside, guests are immersed in golden hues and elegant marble finishes, creating an unparalleled sense of warmth and serenity. Inspired by traditional hammam elements, the space pairs intricate tilework with soft ambient lighting, perfectly designed to soothe the senses and promote complete relaxation. Just one or two guests are welcomed at a time, offering a secluded escape from the outside world to fully unwind and disconnect.

New Signature Experiences, Unveiled:

Whether seeking a moment of calm or a more indulgent retreat, guests can choose from three Hammam journeys, promising a restorative experience and a luminous, refreshed complexion.

The Turkish Hammam offers a 60-minute treatment, beginning with a gentle exfoliation before the body is enveloped in a luxurious cloud of foam, leaving the skin beautifully supple and conditioned.

Meanwhile the 60-minute Moroccan Hammam is rooted in the beauty rituals of the Maghreb, combining deep cleansing and nourishment with a mineral-rich Ghassoul clay mask to detoxify the skin and restore its natural radiance.

For ultimate indulgence, guests can revel in the 90-minute Royal Hammam, featuring traditional exfoliation and a Ghassoul clay mask followed by a lavish Honey and Royal Jelly mask, enhanced by select fragrances for a deeply sensory experience. Guests can pamper themselves with the 60-minute Turkish or Moroccan Hammam for AED 950 per person, or extend their escape with the 90-minute Royal Hammam at AED 1,190.

Complementing the Hammam experience is the Experience Shower, designed to awaken the senses through four invigorating experiences: Tropical Rain, Cold Mist, Side Nozzles and Caribbean Storm. Combining water, light and sound, the immersive

multi-sensory ritual refreshes the body and soothes the mind, adding another layer of indulgence to the spa journey.

As a thoughtful gesture throughout September, guests booking any Hammam experience will receive an exclusive travel-sized skin care set, presented in a signature pouch. A luxurious extension of the Hammam ritual, the set invites guests to continue their journey of indulgence and self-care beyond the spa.

A Partnership Celebrating Heritage and Craftsmanship:

Adding to the luxurious allure of the Hammam is Charme d’Orient, the renowned Parisian maison founded by Yasmina Zerroug in 1994. Born from her desire to share the cherished beauty rituals of her childhood with women around the world, the brand reimagines these traditions through the precision and elegance of French craftsmanship. The partnership brings an added layer of sensory indulgence to each ritual, with evocative textures, nourishing ingredients and delicate aromas working together to heighten the senses and enhance the experience.

Speaking on the launch, the Director of Spa at The St. Regis Abu Dhabi Wanalee Samutkhochorn shared; “We are proud to introduce our newly launched Hammam, a new addition to The Spa at The St. Regis Abu Dhabi that further enhances our wellness offering. The Hammam provides an immersive ritual designed to support deep cleansing and detoxification, promote relaxation and stress relief, and bring a renewed sense of balance to the overall spa experience.”

With the addition of the Hammam, The Spa at The St. Regis Abu Dhabi continues to celebrate the art of wellness and slowing down, offering a new haven in the capital where timeless traditions and modern luxury seamlessly come together.

For bookings, please call 971 2 694 4100 or email stregisspaad@stregis.com