Written by JJ JJ
Updated on April 6, 2026 3 -minute read

The St. Regis Abu Dhabi Brings Saint-Tropez Flair with Exclusive Vilebrequin Pop-up

The account further reinforces QComms’ credentials in hospitality PR, with the agency continuing to support hotels, resorts, restaurants and destination-led brands.

Inspired by the charm of the Riveria, the pop-up experience offers elegant sun soaked days and elevated family experiences  

The St. Regis Abu Dhabi has unveiled an exclusive beach club pop-up experience in collaboration with Vilebrequin, the historic French swimwear brand. Open until the 31st of August, the cabanas feature Vilebrequin’s elegant coastal textiles, designs and motifs – that reflect the brand’s art of living in the sun spirit. Born in St. Tropez in 1971, Vilebrequin has become synonymous with effortless Riviera style, celebrated for its original luxury swimwear that continues to charm generations of vacationers and families.

Enhancing the collaboration, The St. Regis Abu Dhabi also introduces its signature Family Traditions package, perfectly curated to compliment the pop-up experience with meaningful moments designed especially for families seeking a refined yet playful escape in the heart of the capital.

Framed by sunshine and the relaxed rhythm of beachside living, the pop-up welcomes guests to dive into Vilebrequin Cabanas inspired beachside escape.

Families can unwind on the Vilebrequin lounge bean bags, relax in a styled hammocks and private cabanas, and browse Vilebrequin collections at a dedicated retail space.

Upon arrival, guests are welcomed into a Vilebrequin cabana and a sun-soaked experience crafted for both kids and adults. Each cabana includes a signature gift,  including a Vilebrequin bag, and a welcome drink of premium prosecco or cocktails, with mocktails available as well. Dining is relaxed yet refined  with a chef-curated set menu at Cabana Beach Bar and Grill, including a Vilebrequin Set Menu, Children’s Menu, and Surfboard Menu, all complemented by a individual cabana with plush towels and ice bucket service. The cabana experience is available from AED 1100 on weekdays and AED 1400 on weekends.

The St. Regis Abu Dhabi further enhances the experience with an exclusive Family Traditions package, turning a simple getaway into refined escape. Families can relax in a spacious suite with St. Regis’ signature Butler Service and enjoy a late 4 PM checkout, giving everyone time to soak up the day. Little ones can have endless fun at the Children’s Club while parents unwind, or everyone can come together for playful experiences including decorating cupcakes or creating their own signature mocktails. These experiences can be enjoyed separately or as part of the package, letting families create a getaway that’s perfectly their own.

For media enquiries, please contact:
Yosr Hassan
E: jumana.b@qcomms.ae
M: +971 56 362 4874

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About QComms:

QComms is an award-winning PR and digital agency founded in 2010 by Elsa Roodt and Katie Harvey. Named among the top 10 agencies in the GCC, QComms has a 40-strong team across offices in Dubai, Abu Dhabi, Sharjah, Riyadh, Manchester, Jordan and Egypt. The agency provides PR, creative content, and social media services to a diverse portfolio of lifestyle and corporate clients across multiple sectors, developing innovative, data-driven strategies that help brands launch, grow, and achieve their communication goals.

Our services include:

Public Relations | ⁠Communications | Marketing | Social Media Management | Influencer & Celebrity Endorsement | ⁠Paid Media & Performance Marketing | ⁠Photo & Video Studio | ⁠Market Research Room | ⁠Podcast Studio

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