Written by JJ JJ
Updated on October 19, 2026 3 -minute read

Watchhouse Launches Nitro Cold Brew, Taking Modern Coffee Beyond The House

The account further strengthens QComms’ growing reputation within the hospitality and F&B sector, where the agency continues to support leading regional and international brands.

Slow-brewed Ethiopian specialty coffee meets nitrogen infusion in a new 250ml ready-to-drink format.

WatchHouse, the London-founded specialty coffee brand, introduces Nitro Cold Brew to the UAE, bringing its Modern Coffee philosophy into a ready-to-drink format. Crafted from naturally processed Ethiopian coffee, the 250ml release reflects the brand’s commitment to exceptional sourcing, considered preparation, and uncompromising quality. Nitro Cold Brew is now available at WatchHouse at The Arcades, Al Khail Square.

At the heart of WatchHouse’s Nitro Cold Brew is a naturally processed Ethiopian coffee from Daye Bensa, grown at elevations of 2,260 to 2,360 meters in the Sidama highlands. Selected for its vibrant, fruit-forward character, it reveals delicate floral notes, pear, and raspberry. Slowly brewed to develop its distinctive flavour profile, the coffee is then infused with nitrogen, creating a smooth, cascading pour with a naturally creamy finish. A refreshing expression of specialty coffee that celebrates the character of its origin.

The launch reflects WatchHouse’s continued commitment to coffee exploration and craftsmanship. Alongside its signature 1829 Espresso and rotating seasonal filter offerings, WatchHouse’s coffee programme includes Rarities, a curated collection of some of the world’s rarest and most exceptional coffees, prepared as pour-over experiences. Nitro Cold Brew follows this same philosophy, keeping the emphasis on the quality and character of the coffee itself.

Designed for moments on the move or a quieter pause in the day, Nitro Cold Brew brings the WatchHouse experience into everyday life. With the simplicity of a ready-to-drink format and the same attention to detail found across its Houses, it offers a considered approach to coffee, wherever it is enjoyed.

Location: The Arcades at Al Khail Square, Al Mushrif, Abu Dhabi

Opening hours: Weekdays: 8am-10pm | Weekends: 8am – midnight

For media enquiries, please contact:
Shanna Uy
E: shanna.u@qcomms.ae
M: +971 52 690 1377

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About QComms:

QComms is an award-winning PR and digital agency founded in 2010 by Elsa Roodt and Katie Harvey. Named among the top 10 agencies in the GCC, QComms has a 40-strong team across offices in Dubai, Abu Dhabi, Sharjah, Riyadh, Manchester, Jordan and Egypt. The agency provides PR, creative content, and social media services to a diverse portfolio of lifestyle and corporate clients across multiple sectors, developing innovative, data-driven strategies that help brands launch, grow, and achieve their communication goals.

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Public Relations | ⁠Communications | Marketing | Social Media Management | Influencer & Celebrity Endorsement | ⁠Paid Media & Performance Marketing | ⁠Photo & Video Studio | ⁠Market Research Room | ⁠Podcast Studio

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