Tourism Ireland is the body responsible for promoting the island of Ireland as a key holiday destination overseas. It operates in a number of markets including the GCC, which has emerged as one of the fastest growing markets for inbound travel to Ireland. Q Comms represented Tourism Ireland’s PR activities within the GCC, supporting with the organisation’s goal to promote Ireland as a key destination for travel from the region. Q Communications was tasked with developing an ongoing communications strategy for Tourism Ireland in the GCC, including events, FAM trips, activations and media engagement, to drive awareness and support with positioning of Ireland as a premium, luxury destination.
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