Reform Athletica is a boutique fitness studio featuring six different types of classes, including The Reform Method, MicroForm, RA Strength, Vinyasa Yoga Deep Stretch and Vin to Yin, designed to complement one another, between low-intensity, high-intensity, stretching and strength and conditioning. The Reform Athletica team appointed Q Communications to support with the launch of its second studio in ICDBP, DIFC, through an exclusive launch event, a gifting project, interviews, PR pitching, and media & influencer reviews.