Written by JJ JJ
Updated on November 2, 2026 4 -minute read

Hyatt Announces First Franchise Agreements in Saudi Arabia with Plans to Introduce Unscripted by Hyatt to the Middle East

The account further strengthens QComms’ growing reputation within the hospitality and F&B sector, where the agency continues to support leading regional and international brands.

Three independent Riyadh hotels to join Hyatt’s Essentials portfolio under the Unscripted by Hyatt brand.

Hyatt today announced that one of its affiliates has entered into franchise agreements with Artal Company Hotel for three distinct hotels in Riyadh, Saudi Arabia to join the Unscripted by Hyatt brand.

Gardino Hotel Riyadh, Vittori Garden Hotel Riyadh and Vittori Suites Riyadh are anticipated to join the brand in the fourth quarter of 2026. Artal Hotels has appointed Amsa Hospitality to operate all three hotels – the first time, Hyatt is franchising a brand in Saudi Arabia. The agreements mark the first Unscripted by Hyatt projects in Europe, Middle East and Africa and the brand’s introduction to Saudi Arabia.

Together, the three hotels will add 296 rooms and suites to the Unscripted by Hyatt brand portfolio. Designed for independent hotels with their own identity and character, the brand gives owners the flexibility to preserve what makes each property distinct while connecting to Hyatt’s global distribution capabilities and World of Hyatt loyalty program. For guests, that means three individual hotel experiences across Riyadh, with access to Hyatt’s global distribution channels and the World of Hyatt loyalty program.

Gardino Hotel Riyadh and Vittori Garden Hotel Riyadh are already welcoming guests and are expected to join the Unscripted by Hyatt brand in the coming weeks, while the third hotel has completed extensive refurbishments and is set to celebrate its reopening as Vittori Suites Riyadh, affiliated with Unscripted by Hyatt, in the coming weeks.

A New Chapter for Hyatt in the Kingdom

The agreements represent an important milestone for Hyatt’s development model in Saudi Arabia, establishing the company’s first franchise agreements in the country while expanding the range of Hyatt brands available to travelers.

“Saudi Arabia continues to be an important growth market for Hyatt, and these agreements represent two significant firsts for us: our first franchise agreements in the Kingdom and the introduction of our Unscripted by Hyatt brand to the wider region,” said Briana Swift, Regional Vice President Development, Saudi Arabia, Hyatt. “Working with Artal Hotels and Amsa Hospitality allows us to bring the brand to Riyadh through three established, distinct hotels reflecting the individual nature of each Unscripted by Hyatt stay. We look forward to welcoming these properties to our portfolio later this year.”

Muin Serhan, Chief Executive Officer of Amsa Hospitality, said: “Bringing the Unscripted by Hyatt brand to Saudi Arabia for the first time is an important step for Amsa Hospitality. We focus on operating hotels that respond to clear demand in the Kingdom’s most active destinations, and Riyadh continues to grow as a hospitality hub. Working with Artal Hotels and Hyatt, we look forward to welcoming these three hotels to the Unscripted by Hyatt brand and welcoming guests from across the Kingdom and beyond.”

Three Individual Hotels Across Riyadh

The three hotels will retain their individual names and identities as they join the Unscripted by Hyatt brand, offering guests different ways to stay in Riyadh.

Gardino Hotel Riyadh will offer 99 rooms and suites in central Riyadh, with a broad wellness offering that distinguishes the hotel within the three-property portfolio. Located near the city’s healthcare and university districts, the hotel will feature an all-day dining restaurant serving international cuisine and an on-site coffee house alongside a fitness center, spa and wellness center.

Vittori Garden Hotel Riyadh will feature 131 rooms and suites in Al Sahafah, positioning guests close to both Riyadh’s business hubs and some of the city’s major leisure destinations. Located on King Fahd Branch Road, the hotel will offer an all-day dining restaurant, a café, fitness center, spa and rooftop pool, with convenient access to King Abdullah Financial District, Boulevard City and King Khalid International Airport.

Vittori Suites Riyadh will offer a more residential-style option, with 66 predominantly one-and two-bedroom suites suited to longer stays in the capital. Located within a mixed-use development on King Abdulaziz Road, the hotel will also feature an all-day dining restaurant, café, fitness center, spa and indoor pool.

For more information on the current Hyatt portfolio in the Kingdom of Saudi Arabia, visit www.hyatt.com

For media enquiries, please contact:
Yosr Hassan
E: yosr.h@qcomms.ae
M:+971 52 241 5790

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