Written by JJ JJ
Updated on August 25, 2026 5 -minute read

Al jimi mall and al hamra mall welcome the new school year with a series of family-friendly experiences

The account strengthens QComms’ education communications portfolio and builds on the agency’s experience working with schools, universities and education groups.

Thrilling shopping rewards, fitness activations and more await at Al Ain and Ras Al Khaimah’s leading lifestyle destinations.

As the new school year approaches, Al Jimi Mall in Al Ain and Al Hamra Mall in Ras Al Khaimah are bringing families together with a lineup of activities designed to make the back-to-school season more exciting. Running throughout August and September, the programme combines shopping rewards, creative experiences and opportunities for families to stay active together.

From rewarding back-to-school shopping and customising school essentials to getting active through family-friendly fitness challenges, there is something for everyone to enjoy as families prepare for the year ahead.

Together, the back-to-school activities at both destinations give families a chance to make the most of the last days of summer while easing into the new school year.

The back-to-school activities include:

Al Jimi Mall

Summer Steps Challenge in partnership with Fitze

Until 30 September 2026

Families are invited to get moving this back-to-school season with the Summer Steps Challenge at Al Jimi Mall. From now until 30 September 2026, visitors can register through the Fitze app and work towards a series of step targets, with each milestone unlocking exciting rewards. Families and friends can roam the mall for fun or explore what’s new at their favourite stores, all while increasing their chances of winning Aldar Gift Cards, from an AED 12,000 prize pool.

Registration Link: HERE

Back to School Run in partnership with Abu Dhabi Public Health Centre (ADPHC)

Saturday, 29 August 2026

6:00 AM – 9:00 AM

With school back in session by the end of August, parents and children can make the most of the last weekend of summer with the Back-to-School Run, taking place on 29 August 2026 from 6:00 AM to 9:00 AM. Families can get their steps in, enjoy a fun morning together and head into the new school year feeling refreshed and ready to go. Little runners will have plenty to look forward to, with Al Jimi Mall-branded jersey T-shirts and goody bags filled with colouring books and pens. With spaces limited to 350 participants, visitors are advised to pre-register early to secure a spot.

Registration Link: HERE

What: Back to School – Spend & Win

21 August – 6 September 2026

The Back to School Spend & Win campaign at Al Jimi Mall is back just in time to refresh the kids’ wardrobes, buy new stationery and pick up any last-minute school essentials. From 21 August to 6 September 2026, shoppers at Al Jimi Mall can spend AED 200 for a chance to win from an AED 50,000 prize pool. One lucky winner will take home an AED 10,000 Aldar Gift Card, alongside two AED 5,000 winners and 30 AED 1,000 winners. Winners to be announced based on a raffle draw taking place on 8 September 2026.

Back-to-School Customisation Station

21 August – 6 September 2026

Children are invited to get creative and make their school essentials their own at Al Jimi Mall’s Back-to-School Customisation Station. With every AED 200 spent at Al Jimi Mall from 21 August to 6 September 2026, families can personalise a selection of their kids’ must-haves for school, including bags, water bottles, pencil cases, notebooks and keychains, with fun designs and details to add some extra excitement for the year ahead.

Al Hamra Mall

Summer Steps Challenge in partnership with Fitze

Until 30 September 2026

Turn a trip to Al Hamra Mall into a rewarding fitness journey with the Summer Steps Challenge, running until 30 September 2026. Visitors can sign up through the Fitze app and collect rewards as they hit different step goals, while exploring the best Al Hamra Mall has to offer. Whether hopping from one store to the next or taking a longer stroll around the mall with loved ones, every outing can bring new rewards, including a chance to win Aldar Gift Cards.

Registration Link: HERE

Back to School Run in partnership with Fitze

Saturday, 5 September 2026

6:00 AM – 9:00 AM

Families can ease back into the school routine after the summer break with Al Hamra Mall’s Back to School Run, taking place on 5 September from 6:00 AM to 9:00 AM. Parents and children will kick off their weekend with an energising run, enjoying some quality time together while staying active as part of their new school-year routine. As an extra treat, kids will receive branded Al Hamra Mall T-shirts and goody bags filled with fun surprises to take home. Spaces are limited, so families are encouraged to register in advance and secure their spot at the starting line.

Registration Link: HERE

For media enquiries, please contact:
Justin Froes
E: Justin.f@qcomms.ae
M: +971 52 241 5397

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About QComms:

QComms is an award-winning PR and digital agency founded in 2010 by Elsa Roodt and Katie Harvey. Named among the top 10 agencies in the GCC, QComms has a 40-strong team across offices in Dubai, Abu Dhabi, Sharjah, Riyadh, Manchester, Jordan and Egypt. The agency provides PR, creative content, and social media services to a diverse portfolio of lifestyle and corporate clients across multiple sectors, developing innovative, data-driven strategies that help brands launch, grow, and achieve their communication goals.

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